Category: agency news

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Which Would You Prefer

Seeing or hearing an advertisement that is obviously outdated, or seeing/hearing nothing at all?

A couple of recent examples:

There are two new billboards just off of Chinden Blvd, on the North side of the road, near the Hewlett Packard campus. When traveling West, one of the boards is for a movie that was showing on May 30th. At last glance, today’s date is August 11th.

Recently seen on a few ValleyRide buses around town: ads for the Shrine Circus, including a schedule, for events that took place back in mid-June.

Yes, it’s a recurring theme. The media placement and the message have to play well together. Otherwise, it just looks foolish and lazy.

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Embracing Their Awkwardness

Over the past couple of years, I’ve regularly picked on, harassed, and generally tormented to folks over at Stoltz Marketing Group about their lack of updates to their website.

They finally got sick of me pestering them. Or not.

In all seriousness, though, the folks over at Stoltz Marketing Group have launched the latest and greatest version of the agency’s website. In addition to the typical fodder — capabilities, portfolio and such — they’ve also shared some of their unique personality, and a lighter side of the agency with a few candid photos from the staff throughout the years.

You’ll have to see the site to fully appreciate it.

Now you’re on the hook though, folks. Gotta keep it updated.

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The End of an Era

Today marks the end of an era in the marketing and advertising world here in Idaho, for this is the last day that you’ll see Jeremy Chase as a member of the Drake Cooper staff.

Jeremy is packing up and heading to Salt Lake City, Utah, and is on to bigger and better things, as they say.

But before his takes one final bow at the end of the day, I wanted to take a moment, on behalf of the entire marketing and advertising industry in and around the State of Idaho, to say one simple thing:

Thank you Jeremy for all that you have done.

In a world where change happens at incredible speed, Jeremy has been a constant presence. He has been with Drake Cooper for well over a decade, and has helped to shepherd both clients and agency through the highs and lows that have come along with it. A true professional in every sense of the word, Jeremy has been a tremendous asset to the agency, and his departure will leave some very, very large shoes to fill.

I’m sure there will be many toasts made inside (and outside) the walls of Drake Cooper today, stories shared, and maybe even a tear or two shed. But let me take this opportunity to add my own thoughts…

Jeremy, you’re a class act in every sense. You’ve been an excellent ambassador for your agency and this industry, and you will most certainly be missed.

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Drake Cooper Loves Milk

And ice cream. And yogurt. And cheese. And on and on and on.

Yes, it’s official. The United Dairymen of Idaho have selected Drake Cooper as their new agency partner.

After working with the same agency for the better part of the past 30 years, the United Dairymen of Idaho opened up the RFP to what seemed like the entire known advertising universe earlier this year. The list was then whittled down to four finalists, and Drake Cooper came out on top.

From the story in the Ag Weekly (yes, the Ag Weekly gets credit for being first with this story):

“We are excited to work with the Drake Cooper team to educate consumers about the benefits of dairy in a healthy diet,” said Deana Sessions, administrator for United Dairymen of Idaho, which manages the local dairy producer checkoff program.

“We wanted to partner with an agency that could bring fresh ideas to help make the change from being a production-driven industry to a more consumer-driven industry. We believe Drake Cooper can help us achieve that objective.”

Congratulations to the folks over at Drake Cooper, and to all who competed in the RFP process. While taken slightly out of context, this quote from Alicia Ritter on the PR Musings Weblog just seems appropriate:

I say to us all: Come out into the open. Show your wares. Compete hard. Congratulate the victor. Then, go home, beef up your strengths, and come out swinging like hell the next time. This is the attitude necessary to build a professional communications industry of which we can all be proud.

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New Hire at Carew Co.

Carew Co. in Boise has doubled in size overnight with the addition of Nate Hanson. Nate is a recent graduate from the design program at Northwest Nazarene University, and also held an internship with Creative Soapbox.

Congratulations Nate.

More details about Nate, including a really long album title, are available on the Carew Co Confab.

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