Seeing or hearing an advertisement that is obviously outdated, or seeing/hearing nothing at all?
A couple of recent examples:
There are two new billboards just off of Chinden Blvd, on the North side of the road, near the Hewlett Packard campus. When traveling West, one of the boards is for a movie that was showing on May 30th. At last glance, today’s date is August 11th.
Yes, it’s a recurring theme. The media placement and the message have to play well together. Otherwise, it just looks foolish and lazy.