Street level views of marketing & advertising in Idaho
Apologies in advance for what I’m sure will be infrequent updates over the next couple of weeks. My attention will be focused elsewhere, and the Idaho Ad Agencies blog may see a lull in activity as a result.
We’ll return to our regularly scheduled programming before too long.
It would seem that there is nothing going on these days, but certainly that can’t be the case can it?
Do you have an upcoming event that readers of the Idaho Ad Agencies blog should be aware of?
Let us know, and if it’s a good fit we’ll get your event on the calendar.
Well, how did you do?
Did you treat anyone differently, or were you treated any differently last week? If so, did it have any effect on you?
Feel free to comment away.
As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council.
As it turns out, they found their family, and are just past halfway through the vacation/filming.
Among the areas that they’ve either visited or are scheduled to visit: Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).
The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.” They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain Express, Idaho Business Review and more.
If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter.
It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.
To those of you who are listed in the Available Talent section of the Idaho Ad Agencies site, please be sure to keep us updated from time to time as to whether or not you are still available.
And, if you’re not on the list, drop us a line so we can add you to the list.