As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council.
As it turns out, they found their family, and are just past halfway through the vacation/filming.
Among the areas that they’ve either visited or are scheduled to visit: Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).
The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.” They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain Express, Idaho Business Review and more.
It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.