Posts

Posted on

How’s the Adventure Going?

As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council. 

As it turns out, they found their family, and are just past halfway through the vacation/filming.

Among the areas that they’ve either visited or are scheduled to visit:  Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).

The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.”  They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain Express, Idaho Business Review and more.

If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter. 

It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.

Posted on

Job Opening: Copywriter

Found recently on the Boise Craigslist — Senior Advertising Copywriter (Healthcare):

We’re looking for a seasoned advertising copywriter with strong concepting experience. Highly creative writer who partners with art directors to develop ads, sales aids, mail, brochures, websites and other multimedia projects. Innovative, strategic and articulate. History of excellence in writing materials for both professional and consumer audiences preferred. Knowledge of the healthcare industry required. Minimum 3 years’ experience at a pharmaceutical advertising agency. Part-time, full-time, freelance.

Full details and contact information can be found on the Craigslist post.

Posted on

REMINDER: Coffee Morning

Just a quick reminder that this month’s Coffee Morning is scheduled for this Friday, June 26th.  More details are available via the original post.

Posted on

A Challenge

My challenge to you this week:

Rather than telling someone no, that their idea is bad, or some other negative response, make a conscious effort to turn it into a positive.

Do you have to tell someone no?  Okay, but also give the person asking the question something helpful—could be a recommendation on someone else they should talk to or another avenue to try.

Think an idea isn’t the greatest?  Tell them what you think could be done to make it better.

On the other side of the conversation?  You’re the one doing the asking?  Don’t settle.  Ask for more information, more feedback, or what you could do differently.

Try it.  Then let others know how it goes by leaving a comment here.

Posted on

New Hire at Carew Co

Carew Co. in Boise has added Leigh Ann Dufurrena to their staff.

Leigh Ann is a graduate of Boise State University with a B.A. in Communication and Public Relations with a Minor in Visual Art. She is is on the resource council for Trey McIntyre Project and volunteers with TrICA (Treasure Valley Institute for Children’s Arts), as well as involvement in many other events and organizations.

Congratulations Leigh Ann.