Street level views of marketing & advertising in Idaho
Work from Oliver Russell was recognized recently at the Houston Advertising Federation’s ADDY Awards Show.
In total, five campaigns that Oliver Russell produced for Hewlett Packard’s Personal Systems Group were recognized, including:
The agency has made photos of the work available on their website.
RAB: Ad Agencies Call for Informed Digital Sellers – via Mediaweek
Marketers, Agency Execs Not Optimistic about Short-Term Ad Spending – via MarketingVOX
Panel: Agency Execs Advocate Ad, Marketing Fusion – via MediaPost
Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus – via MarketingVOX
Marketers Lag in Shift Online – via Adweek
Making More Than a Good Impression – via Adweek
Nation’s Restaurant News recently recognized work produced by Stoltz Marketing Group for Simplot Food Group. The piece, a print ad for Simplot’s avocado products, was named the highest performing ad for 2008.
The magazine’s ADinsite™ study surveyed readers on twenty ads for recall, believability and both short- and long-term interest in the product advertised. The Simplot ad outperformed efforts by recognizable brands including Heinz, The Beef Council, Idaho Potato Commission, Butterball and Tyson.
Congratulations to everyone involved.
Justinen Creative Group in Nampa has added Steve Creitz as Senior Illustrator. Steve will be managing JCG’s various illustration projects, as well as assisting with in-house development of JCG’s sister company Good Salt.
Steve has a decade’s worth of experience in print illustration and art direction, and was previously an Art Director with Narrow Gate Media in Vancouver, WA. He will also be receiving a MFA in Illustration from the Academy of Art University, San Francisco this coming year.
Congratulations Steve.
As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.
From the press release:
The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.
The initial term of the current advertising and marketing contract with Drake-Cooper of Boise will expire at the end of this current fiscal year on June 30, 2009. Drake-Cooper has been the advertising agency of record for the Idaho Lottery since operations began twenty years ago. “Going out to bid for these services is not a reflection on the performance of Drake-Cooper, but rather a responsible look at how we are doing business,” added Anderson.
Those who wish to respond to the RFP must submit a letter of “Intent to Bid” to the Idaho Lottery no later than 5:00 pm MDT on Friday, March 27th, and written proposal responses are due no later than 5:00 pm MDT on Friday, April 29th. Additional details about the RFP process, timelines and such are available on the Idaho Lottery’s website.
