Media Metrics:The Sizzle and the Sell – via MediaPost
Professor Likens Brand-Building To Movie Making – via MediaPost
Utah Lawmaker Wants To Ban Trademark Triggers – via MediaPost
CMO Survey: Traditional Branding is ‘Broken’ – via MarketingVOX
Playing the Guessing Game
That’s been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who “New Boise Agency” is.
Let’s rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of “What happens when creativity and experience join forces?” and directed readers to the NewBoiseAgency.com website.
At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.
So, the question remains — just who is this New Boise Agency?
I have my hunches, as I’m sure you do, but I’m going to keep it to myself for the time being. The clock is ticking on this new organization, as they’ve made their intention to launch on March 10th very public.
In the mean time, I’ll be watching closely.
Headline Roundup for March 4th
‘Influencer Programs’ Likely to Spread – via Adweek
Digital Shops Begin to Feel the Effects of the Economy – via Mediaweek
Emailvision Identifies Top 5 Email Marketing Mistakes – via MarketingVOX
Martin Agency: We’ll Pay You to Hire Talent We Laid Off – via Ad Age
Brand Keys: ‘Value’ Is New ‘Price’ In Customer Loyalty – via MediaPost
Headline Roundup for March 2nd
Upcoming AIGA Event: Semi-Annual Mix/Mentor Event
Short notice on this one, but still worth getting the word out…
AIGA Idaho is presenting their Semi-Annual Mix/Mentor Event this Tuesday, March 3rd. This event is “a great chance to see what BSU Graphic Design students are up to and opportunity to offer up some professional advice and direction.”
AIGA Idaho is also looking for members who are willing to serve as mentors and share an hour of time each month to work with students. If you’re interested in becoming a mentor, send the AIGA Idaho folks an email, and they’ll get you all the details.
As for the Semi-Annual Mix/Mentor Event, here are the details:
Date: Tuesday, March 3rd
Time: 6:00 pm
Location: Boise State University Fine Arts Building, in Capitol Village on University Drive.
For more information, contact AIGA Idaho.
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