Street level views of marketing & advertising in Idaho
A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.
Central to their campaign was the reveal of the merger of two Boise advertising agencies.
Today, that reveal is complete.
Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.
From their official announcement:
Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.
“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”
DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.
DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.
To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.
Continuing at their typical break-neck speed, AIGA Idaho’s next event is coming up on Thursday, March 12th, featuring Rob Wallace, Managing Partner of Wallace Church, entitled The Quest for Quantification – Proving Design’s Return on Investment.
From the AIGA Idaho website:
Referred to as ‘the thought leader on design ROI’, Rob will share Wallace Church’s process and data. He then will lead an active discussion on the impact of proving design’s value. Can it be done? Should design be quantified? And what do we do with this information once we have it? Team discussion will lead to how quantifying design can be structured into your best practices.
All the details you’ll need:
Date: Thursday, March 12th
Time: 5:30 pm – 7:00 pm
Location: Boise State University, Liberal Arts Building, Room LA 106
Cost:
– Members: Free
– Non-Members: $10
– Students: $5
Contact the folks at AIGA Idaho with any questions or for more information.
From the Eastern Idaho Craigslist:
NYC based Marketing Agency Seeking two outgoing Brand Ambassadors for exciting promotion with well known brand at Idaho State University campus in Pocatello. Candidates must work on three days, 4 hour shifts each day. Days flexible andbegin ASAP. Compensation competitive!
Additional details about the position are here.