The End of an Era

Today marks the end of an era in the marketing and advertising world here in Idaho, for this is the last day that you’ll see Jeremy Chase as a member of the Drake Cooper staff.

Jeremy is packing up and heading to Salt Lake City, Utah, and is on to bigger and better things, as they say.

But before his takes one final bow at the end of the day, I wanted to take a moment, on behalf of the entire marketing and advertising industry in and around the State of Idaho, to say one simple thing:

Thank you Jeremy for all that you have done.

In a world where change happens at incredible speed, Jeremy has been a constant presence. He has been with Drake Cooper for well over a decade, and has helped to shepherd both clients and agency through the highs and lows that have come along with it. A true professional in every sense of the word, Jeremy has been a tremendous asset to the agency, and his departure will leave some very, very large shoes to fill.

I’m sure there will be many toasts made inside (and outside) the walls of Drake Cooper today, stories shared, and maybe even a tear or two shed. But let me take this opportunity to add my own thoughts…

Jeremy, you’re a class act in every sense. You’ve been an excellent ambassador for your agency and this industry, and you will most certainly be missed.

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Drake Cooper Loves Milk

And ice cream. And yogurt. And cheese. And on and on and on.

Yes, it’s official. The United Dairymen of Idaho have selected Drake Cooper as their new agency partner.

After working with the same agency for the better part of the past 30 years, the United Dairymen of Idaho opened up the RFP to what seemed like the entire known advertising universe earlier this year. The list was then whittled down to four finalists, and Drake Cooper came out on top.

From the story in the Ag Weekly (yes, the Ag Weekly gets credit for being first with this story):

“We are excited to work with the Drake Cooper team to educate consumers about the benefits of dairy in a healthy diet,” said Deana Sessions, administrator for United Dairymen of Idaho, which manages the local dairy producer checkoff program.

“We wanted to partner with an agency that could bring fresh ideas to help make the change from being a production-driven industry to a more consumer-driven industry. We believe Drake Cooper can help us achieve that objective.”

Congratulations to the folks over at Drake Cooper, and to all who competed in the RFP process. While taken slightly out of context, this quote from Alicia Ritter on the PR Musings Weblog just seems appropriate:

I say to us all: Come out into the open. Show your wares. Compete hard. Congratulate the victor. Then, go home, beef up your strengths, and come out swinging like hell the next time. This is the attitude necessary to build a professional communications industry of which we can all be proud.

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Job Opening – Copywriter

Drake Cooper in Boise has an opening for a junior or mid-level Copywriter to fill a six month (or so) contract.

Details about this position can be found here.
(Courtesy of Creative Hotlist)

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Job Opening – Account Manager

Drake Cooper in Boise has an opening for an Account Manager.

Although the job description is trying a little too hard to be clever, it appears that they’re looking for someone who is able to do a little bit of everything – from account management to strategy to making sense of all that is changing in the marketing and advertising world. Simple, huh?

Full details about the job can be found here.
(Courtesy of Craigslist)

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Job Opening – Brand Ambassador

Drake Cooper in Boise has an opening for a Brand Ambassador. This is the first person that someone sees when they visit the agency, and the last one they see on their way out.

From the job description on the Drake Cooper website:

The Brand Ambassador single-handedly directs front desk operations – greeting clients in person or on the phone, from CEOs to interns with a warm welcoming persona and brilliant charm. This is a great job for someone wanting to launch a famous career in advertising, PR, online or offline marketing or the like.

Full details about the position are available here.

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