If you work in or around an agency in Southwestern Idaho, you should make it a point to attend this conference, presented by BlueLine, Boise State University and others. In today’s agency environment, the “interactive business” can no longer be pushed aside, or passed off to the “interactive group” within your shop.
Everyone in and around the agency business should be at this conference, regardless of whether you’re on the creative side, account services, business development or operations. This is the direction that the business is heading. We all should have, at the very basic, a working knowledge of blogging, podcasting, and the next wave of “new media.”
Now, for those of you who do business/have a relationship with an agency in the area, if I were in your shoes I’d be on the phone asking my agency questions such as: Are they going to send someone to this conference? What is there take on blogging, podcasting, etc? Also, if you can make the time, go to the conference yourself — the more educated the client and the agency are, the more effective the message can be, regardless of how it is delivered.