I came across an interesting article today from AdAge, discussing the “crisis” that the advertising industry is going through, particularly when it comes to hiring talent with digital experience.
While I don’t expect it to happen on the same magnitude here in Idaho, it is interesting to see what’s going on at the national level. In most cases, I don’t believe that agencies around these parts bought into the dot-com hype as much as those in larger markets. Still, there was fallout at the local level from the overall slowdown in the economy, and it’ll be interesting to see if those who were formerly in the industry get snapped up again as this apparent upswing in business filters down to the local level.
You can read the article for yourself here: Digital-Talent Dearth Breeds Crisis
(Courtesy of AdAge)
Technorati tags: adage, digital marketing talent