Random observation on a Friday

Why are there so many radio spots lately that include emergency service-type sirens? Every time I hear something like that in the background while driving, my first reaction is to look around to see where the sirens are coming from, and if I need to get out of the way. Then, once I realize that its actually part of a radio spot, I’m immediately irritated.

I’d be willing to bet that I’m not the only one. So just why would you want to purposely create that kind of negative association with your product/service/message by doing something like that?

Technorati tags: radio advertising

One Reply to “Random observation on a Friday”

  1. I can’t say I’ve noticed it in ads, but there’s a song that I enjoy with a subtle, but frightening, siren in it, and I concur with the sentiment. Bad idea to include a negative emotion in your ad.

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