As an employee, do you think it is easier to go from working on the client-side to the agency-side, or vice-versa?
A couple of notable examples on the client-to-agency side:
- Jamie Cooper – moved from ProClarity, where he was the Vice President of Corporate Marketing, to es/drake, where he is now the Chief Operating Officer.
- Traci O’Donnell – moved from the J.R. Simplot Company, where she was a Marketing Manager, to Stoltz Marketing Group, where she is not the Director of Business Development.
Moves from the agency-to-client side tend to be a little less obvious, for a couple of reasons:
- Agencies don’t want to admit that they’ve lost talent, which could mean a loss of future business.
- Hiring someone away from an agency just doesn’t seem to have the same newsworthiness as an agency hiring someone away from the client side.
What do you think? And what about agency-to-agency? Is that its own ballgame?
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