I know, you’re wondering what this has to do with agencies in Idaho.
Well, Goodby Silverstein & Partners will be taking work away from Publicis in Seattle. The Publicis Boise office is, for all intents and purposes, an extension of the Seattle office. Therefore, Goodby Silverstein & Partners (in theory) has just taken away a chunk of work from Publicis Boise.
Once again, this business, even at the local level, does not operate in a vacuum.