They’re at it again.
If you’re not familiar with American Copywriter, you should be. It is more than just a podcast, and much more than just a blog. Its a brand. And just as they did before, SHS is using the power of the American Copywriter brand to assist in their recruiting efforts. They are taking advantage of a resource that is readily available to them, and (at a very minimal cost) reaching potential employees that are already familiar with the agency.
The question remains — how long until anyone in this neck of the woods does anything similar? Every job listing I’ve seen for agencies in Idaho has come from either a typical job listing (either online or offline) or the agency’s own website.