As has become a holiday staple, agencies around the state send out holiday cards and gifts. Call them Christmas cards, call them Holiday cards, everyone gets the point…
This year, however, I came across a few examples of shops that have taken a different approach.
Starting last year, and continuing once again this year, Rizen Creative went to a local school and held an art contest. The winners received samples of their cards which they could send to their friends and family. The school got a donation to its general fund, and Rizen got a holiday card. I good idea, no doubt, and a nice gesture to boot. More details about this one can be found on The Underdog Effect.
Another notable gesture, and one that many will compare future efforts against in years to come, came from Carew Co. For those that may have missed it, Carew Co. was founded earlier this year by Paul Carew, formerly of Oliver Russell. From all accounts, its been busy around there since day one, and one of the results was this card that was sent out to clients:
Along with this card was a message that let the recipient know that rather than sending gifts, snacks or other holiday treats, Carew Co. made a cash donation to the Idaho Foodbank for $1,000. As mentioned on the Carew Co. blog, that donation will provide 5,000 meals that can be served.
Now as always, I’m sure there are others that I’ve missed, or should mention along with these. And as always, you’re welcome to send an email or leave a comment to share your latest and greatest news.
Technorati tags:rizen creative, underdog effect, carew co, oliver russell, idaho foodbank