Peak Broadcasting, which operates six radio stations in Boise, filed for Chapter 11 bankruptcy protection on Tuesday in U.S. Bankruptcy Court in Delaware. According to reports in the Idaho Statesman, the Fresno, CA-based company will continue to operate its six stations in Boise and five in Fresno, and that programming would not be affected and no layoffs were planned.
Media buys could be another story, however. If you’re working with Peak on current or upcoming buys, be sure to talk with your rep, and ask them as many questions as you need to in order to feel comfortable. By no means is this a suggestion to stay away from Peak, but rather a simple reminder to keep your eyes open.
As is the case with many of the readers of this site, I have several friends and colleagues at Peak in Boise. I wish them nothing but the best, and hope that this entire process goes quickly and smoothly for everyone.