An abrupt reversal

In October we wrote about the news of Chad Rea joining Oliver Russell as its new creative director. Well, it appears there’s been an about-face on that front recently.

Chad posted an update on LinkedIn that he would not be moving to Boise, but rather will remain in Austin, Texas.

You can read his full post here: Tomorrow, I’m starting with a clean slate.

Reading between the lines, it sounds like the fit may not have been there, on either side. And as is the case with any shop, the fit and the culture is just as, if not more important, than the job function itself.

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