Category: headlines

IPG: Digital Will Impact 5 Key Areas Next Year – via MediaPost

Networks Brace For Tepid Scatter Market – via MediaPost

Small Businesses Intimidated by Search Marketing – via MarketingVOX

Ford Picks Up PR Points for Declining Auto Bailout – via Ad Age

Technorati tags: mediapost, search marketing, marketingvox, ford, ad age

Context, not Content, Is King – via Adweek

Media and Marketing’s Top Innovations of 2008 – via Mediaweek

The Big Squeeze: How agencies can fight back in the world of online media – via Adweek

Technorati tags: social network advertising, marketingvox, ad age, adweek, mediaweek

Viral Video Hits Blur the Authenticity Line – via Adweek

Ad Clutter Hurts Brand Reps, Numbs Users – via MarketingVOX

Pew: Most Will Access Internet Via Mobile By 2020 – via MediaPost

Big Isn’t Necessarily Better, Auditor Finds Starcom Buys Best – via MediaPost

Mistakes Made When Targeting TV Ads – via Ad Age

The ‘Verbing’ of Brands – via Adweek

Technorati tags: viral video, adweek, ad clutter, marketingvox, mediapost, media buying, ad age

Trendspotter Sees Return To Heartland, Less Greed – via MediaPost

3 Minute Ad Age, December 12, 2008: Return to the Golden Age of Cigarette Advertising – via Ad Age (video)

Bottom Falls Out Of The Ad Market, Literally – via MediaPost

Technorati tags: trendspotter, mediapost, ad age

Interpublic Chief Paints Media As A ‘Commodity,’ Says ‘The Big Idea’ Will Save Madison Avenue – via MediaPost

What the Search Engines Have Found Out About All of Us – via New York Times

Baby Boomers: A Force to Reckon With – via Adweek

Toyota Scion Invites High School Marketing Ideas – via MediaPost
(included is Idaho Falls in the initial list of schools)

Radio Dissonance: More Listeners, Less Revenue – via MediaPost

Report: CMOs Cut Ad Spend, Print Remains Top Medium – via MediaPost

Technorati tags: interpublic group, mediapost, new york times, adweek, toyota, scion, idaho falls, radio, print