Category: worth mentioning

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Foerstel’s Christmas Wish

As seen recently on Foerstel’s Facebook Page:

Foerstel******PLEASE READ***** To all of our Foerstel Friends and to our peers in the design and marketing world. We are very happy in our new office in the Linen District area and enjoy being in the heart of our community. However, because of our location, we see “everyday” how the homeless in our community move in-between shelters and sometimes just don’t have the capacity to make it to some of those shelters. Whatever the situation, we look out, see, and know that these people are trying to survive, especially in this unbearably cold weather!

****HERE IS OUR CHRISTMAS WISH*******Please look in your home…we are sure that you have to have 1 or 2 used blankets that you no longer need, are ready to throw out or donate. We ask that you please bring them to our office at 249 S. 16th St. between now and Friday, Dec. 18th. We want to just hand them out to these people, so they have a blanket to call their own and help shield somewhat from the cold.

We’re not asking you to go buy new blankets, just bring in your own well loved blankets that are no longer needed. … See More

Please respond here with questions or call Laura at 371.2704

Thank you in advance! We want to make a difference in our little community

If you can help, please do.

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Chasing the Answer to an Identity Crisis

At some point in time, every agency has likely been faced with this question: What kind of agency are you?

Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.

From his piece:

When people ask about our agency, I often struggle with an industry categorization. I’d never use the term “traditional” to describe our operation, yet I don’t believe that “digital” is the best descriptor, either. For that matter, do traditional agencies even call themselves “traditional”? Probably not.

It’s a worthwhile read, and an interesting take on the question.  Take a few minutes to give it a look — I’m sure you’ll be able to relate to some, if not most of what he has to say.

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Help Bring ART & COPY to Boise

By now you’ve likely heard about the film ART & COPY.  But just in case you haven’t, here’s the official synopsis:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Now, while ART & COPY has been shown in locations across North America, it has not yet made it’s way to Idaho.  But we’re going to change that.  And here’s how you can help.

The folks behind ART & COPY have made it easier to request a screening.  Go to the Request a Screening form, enter your name, Boise Advertising Federation as the organization, Boise as the city, and any other details that you feel are relevant (including your email address).

For those who are wondering, at this point — this is not an official BAF event as of yet.  But given the nature of the film, they are the most natural fit for this type of thing.

NOTE: For those in other parts of the state, don’t let the organization field trip you up.  I’m sure the powers-that-be in any of these ad clubs would welcome a screening:

  • Idaho Falls Advertising Federation
  • Lewis-Clark Valley Advertising Federation
  • Magic Valley Advertising Federation
  • Pocatello Advertising Federation

Once we get enough support to put this in motion, we’ll start working on more concrete details such as time and date, location, cost — those little details, you know.

And if you’d like to dive in even deeper, you can watch the ART & COPY trailer on their YouTube channel, or follow them on Twitter.

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George Parker Does Not Hate Everything

Believe it or not, it’s true — there’s proof!

Kidding aside, during an appearance on Episode 63 of The BeanCast, George Parker had a few complimentary words for the work that Drake Cooper has done over the years for the Idaho Lottery.

The brief comment came in the context of a discussion that he and the other panelists were having about the PlaidNation Tour, their travels, and Plaid’s desire to recognize great work that comes out of shops in different cities.  If you’re interested in listening, the discussion surrounding the tour takes place just over an hour into the show.

P.S. – All in good fun George, all in good fun.

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What Would You Do With $7 Million

Well, for our friends over at Balihoo, that answer is to “expand sales and marketing efforts as it continues to build its impressive roster of national clients.”

Or translated:

Balihoo raised $7 Million in new funding recently to “help national brands market themselves at the local level.”  It was covered elsewhere last week, but it was worth noting here as well.

The funding was led by OpenView Venture Partners, with additional contributions made by existing investors Highway 12 Ventures and Lacuna Gap Capital.

Congratulations to the team over at Balihoo, and we expect to continue to see good things coming from them.