Tag: drake cooper

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Job Opening: PR Pro

Drake Cooper in Boise is on the hunt for a PR Pro.  Think you’ve got the chops for the job?  Here are the details:

Drake Cooper is hiring a PR Pro….
Drake Cooper has a crush on public relations. In fact, Drake Cooper loves PR in that note-writing, pull your hair on the playground, heart-doodling kind of way. If anyone out there has the same kind of feelings, let’s talk. We’re looking for someone with 2-3 years of PR loving and a degree in PR, communications or related field; someone who has experience in campaign planning, project management, and social media/digital marketing; someone who is comfortable working with clients, and can do all that with moxie. We need someone who understands that PR is exacting and continuous, who is always plugged in, and who delights in media coverage and interaction.

This job opening was originally posted via Twitter, and here’s the kicker: You may just get style points for responding via Twitter. This was a follow-up from Joanne Taylor:

Note:@DrakeCooper is hiring a PR Pro–Best creative tweet responses to this post will be weighted in your favor. https://twerbose.com/t9943

So, there you have it.  As usual, full details can be found in the original job posting.

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How’s the Adventure Going?

As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council. 

As it turns out, they found their family, and are just past halfway through the vacation/filming.

Among the areas that they’ve either visited or are scheduled to visit:  Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).

The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.”  They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain Express, Idaho Business Review and more.

If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter. 

It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.

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2009 National ADDY Award Winners

Congratulations to the following Idaho agencies for winning 2009 National ADDY Awards:

Drake Cooper: Silver ADDY, Brochure, Color, Idaho Film Office, “Be a Good Scout Handbook”

Oliver Russell: Silver ADDY, Website, Consumer HTML, ClearWealth Financial Advisors, ClearWealth Website

A full list of all the national winners can be found on the ADDY Awards section of the American Advertising Federation’s website.

Congratulations to all.

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New Leadership for BAF’s 100th Year

At the recent Three Ounces + Ice event, the Boise Advertising Federation announced their new board members for the year, which marks the BAF’s 100th Anniversary.

All the details from the BAF:

The Boise Advertising Federation (BAF) named their 2009-2010 board members to lead the advertising trade organization, effective June 1, 2009. Shane Vaughan, vice president of marketing at Balihoo, will serve as president for the BAF’s 100th anniversary year.

“I’m honored to be elected BAF president in this, the 100th anniversary year of the organization. The talent in the BAF and the Boise advertising community as a whole is stunning. We’re committed to continuing to build outstanding educational, networking and award programming for the advertising and marketing community throughout 2009-2010”, said Vaughan.

Vaughan succeeds Jason Hamilton, Fuel3 Advertising, who will now serve as chairman of the board.

Board members were voted in by the membership at the annual Past Presidents and Installation event on May 28th. Also during the event, Brian Harrison, Almost Live Productions, received the BAF member of the year award for his outstanding contributions to the organization.

Additional board members include:

Edward Moore, DaviesMoore, executive chairman of the board
John Drake, Drake Cooper, 1st vice president
David Jensen, Oliver Russell, 2nd vice president
Carolyn Sali, DaviesMoore, 3rd vice president
Madeline Rutledge, KIVI-TV, executive secretary
Jennie Myers, Drake Cooper, creative awards show chair
Laurie Asin McMichael, KTVB News Group, fundraising chair
Robbin Gibson, Drake Cooper, membership chair
Sandy Anderson, Journal Broadcast Group, creative awards show judging chair
David Noot, Noot Group, programs chair
Laura Herrick, Foerstel Design + Marketing, public service chair
Kelsey Merida, KIVI, education chair
Lindzee Frei, Stoltz Marketing Group, publicity chair
Holly Sue Kerns, Kerns Branding, government relations chair
Crissie McDowell, Stoltz Marketing Group, website chair

The Boise Advertising Federation is a non-profit volunteer trade organization made up of members in the marketing, advertising, design, web, relationship marketing, mass media and public relation industries. As the oldest trade organization in Idaho, the BAF’s primary goals are to educate and promote professional development among the membership; and guide and protect the advertising industry from unwanted legislation. The BAF offers professional development seminars, informative luncheons and industry networking events.

For BAF membership inquiries contact Robbin Gibson or visit www.boiseadfed.org/about.

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Preparing for the Future – the Benefit of a Succession Plan

Recently, Mark Solon of Highway 12 Ventures wrote a guest article for The Idaho Statesman in which he chronicled the transformation of es/drake into Drake Cooper.  He followed the paths that led Bill Drake and Jamie Cooper to each other, and a glimpse into their plan for the future.

A few excerpts from the article: Accident that could have killed him changes CEO’s priorities

One of the first things that Bill thought about when he got back to work after the accident was the fact that he had never created a succession plan for his business. “Sure, I always thought about it,” he told me. “But life got in the way, and I never got around to it.” He realized that he had not even given a hint of direction to his staff on what to do if he got hit by the “proverbial bus.”

Around the same time, Jamie Cooper was growing restless. Jamie had been a marketing executive at a number of companies, most recently as the marketing VP at ProClarity, which had just sold to Microsoft. Having recently turned 40, Jamie was thinking about “hanging up my corporate badge and having my own business where I could leverage what I’ve learned in my career.”

Bill knew Jamie and was impressed with his thoughtful approach. According to Bill, “Jamie was a client of the firm while at ProClarity, and a tough one. Succession planning was now at the top of my priority list. I wasn’t ready to retire but I was ready to stop and smell the roses a bit more. Because of the extended nature of Jamie’s proposed earn-out, I’d be able to slowly ease out of the business and pass along the knowledge I’ve gained along the way.”

Its a good read, and worth the time to take a look at it.

Also, if you’re in a similar position, something for you to think about:  What plans do you have in place in the event that ‘you get hit by a bus’?

Nothing like some heavy thinking on a Friday…