Preparing for the Future – the Benefit of a Succession Plan

Recently, Mark Solon of Highway 12 Ventures wrote a guest article for The Idaho Statesman in which he chronicled the transformation of es/drake into Drake Cooper.  He followed the paths that led Bill Drake and Jamie Cooper to each other, and a glimpse into their plan for the future.

A few excerpts from the article: Accident that could have killed him changes CEO’s priorities

One of the first things that Bill thought about when he got back to work after the accident was the fact that he had never created a succession plan for his business. “Sure, I always thought about it,” he told me. “But life got in the way, and I never got around to it.” He realized that he had not even given a hint of direction to his staff on what to do if he got hit by the “proverbial bus.”

Around the same time, Jamie Cooper was growing restless. Jamie had been a marketing executive at a number of companies, most recently as the marketing VP at ProClarity, which had just sold to Microsoft. Having recently turned 40, Jamie was thinking about “hanging up my corporate badge and having my own business where I could leverage what I’ve learned in my career.”

Bill knew Jamie and was impressed with his thoughtful approach. According to Bill, “Jamie was a client of the firm while at ProClarity, and a tough one. Succession planning was now at the top of my priority list. I wasn’t ready to retire but I was ready to stop and smell the roses a bit more. Because of the extended nature of Jamie’s proposed earn-out, I’d be able to slowly ease out of the business and pass along the knowledge I’ve gained along the way.”

Its a good read, and worth the time to take a look at it.

Also, if you’re in a similar position, something for you to think about:  What plans do you have in place in the event that ‘you get hit by a bus’?

Nothing like some heavy thinking on a Friday…

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

Hey Seattle, Need a Vacation?

The folks at the Idaho Travel Council, with the help of Drake Cooper and North by Northwest, want to send a family from Seattle on vacation in Idaho.

The catch?  They’re going to film the vacation as part of a reality show on Idaho travel.

Still interested?  Take a look at the Adventures in Living casting call page for all the details, submission requirements and such.

From their site:

The winning family will enjoy an all-expense paid, 8-to-10-day vacation in Idaho, including stays in Boise, Sun Valley, Coeur d’Alene and more.

The adventure vacation will be captured by a film crew to create a new web reality show. In addition to the trip, the family will receive spending cash, an adventure guide and a wake up call from life as you know it.

Filming will take place approximately June 19 – 29 and we are willing to make adjustments to this schedule to accommodate the right family, including working with their employer. As a thank you for participating, the family would be welcome to stay and enjoy Northern Idaho at no cost for three additional days – without the cameras.

Deadline for entry is May 7th.

Media Coverage of Treasure Valley Agencies

Today finds a larger than normal amount of coverage in the news and media world about agencies in the Treasure Valley, and what they’re up to.  For example:

In today’s Idaho Statesman:

A feature story was done on the Imagine campaign that Stoltz Marketing Group did for the Susan G Komen Race for the Cure.  It highlights each of the survivors who are featured on the billboards, posters and other materials.

Rhea Allen, President of Peppershock Media, contributed an article to the Statesman’s Starting Up weekly series.

And, from the Seattle Post-Intelligencer’s website:

Drake Cooper is developing an online reality series for the Idaho Division of Tourism, and is on the lookout for a Seattle family to visit the state in mid-June.

Rockies – The Winners: Best of Show

Brochure 4 Color:

Best of ShowDrake Cooper
Idaho Film Office, Be a Good Scout Handbook
Concept:  Joe Quatrone, Jennie Myers, Sean D. Young
Copy:  Joe Quatrone, Sean D. Young
Art Director:  Jennie Myers
Photography:  Peg Owens
Production:  Cale Cathey
Illustration:  Cale Cathey
Producer:  TableRock Printing