Tag: drake cooper

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Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

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Hey Seattle, Need a Vacation?

The folks at the Idaho Travel Council, with the help of Drake Cooper and North by Northwest, want to send a family from Seattle on vacation in Idaho.

The catch?  They’re going to film the vacation as part of a reality show on Idaho travel.

Still interested?  Take a look at the Adventures in Living casting call page for all the details, submission requirements and such.

From their site:

The winning family will enjoy an all-expense paid, 8-to-10-day vacation in Idaho, including stays in Boise, Sun Valley, Coeur d’Alene and more.

The adventure vacation will be captured by a film crew to create a new web reality show. In addition to the trip, the family will receive spending cash, an adventure guide and a wake up call from life as you know it.

Filming will take place approximately June 19 – 29 and we are willing to make adjustments to this schedule to accommodate the right family, including working with their employer. As a thank you for participating, the family would be welcome to stay and enjoy Northern Idaho at no cost for three additional days – without the cameras.

Deadline for entry is May 7th.

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Media Coverage of Treasure Valley Agencies

Today finds a larger than normal amount of coverage in the news and media world about agencies in the Treasure Valley, and what they’re up to.  For example:

In today’s Idaho Statesman:

A feature story was done on the Imagine campaign that Stoltz Marketing Group did for the Susan G Komen Race for the Cure.  It highlights each of the survivors who are featured on the billboards, posters and other materials.

Rhea Allen, President of Peppershock Media, contributed an article to the Statesman’s Starting Up weekly series.

And, from the Seattle Post-Intelligencer’s website:

Drake Cooper is developing an online reality series for the Idaho Division of Tourism, and is on the lookout for a Seattle family to visit the state in mid-June.

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Rockies – The Winners: Best of Show

Brochure 4 Color:

Best of Show – Drake Cooper
Idaho Film Office, Be a Good Scout Handbook
Concept:  Joe Quatrone, Jennie Myers, Sean D. Young
Copy:  Joe Quatrone, Sean D. Young
Art Director:  Jennie Myers
Photography:  Peg Owens
Production:  Cale Cathey
Illustration:  Cale Cathey
Producer:  TableRock Printing

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Rockies – The Winners: Complete Campaign

B to B Local Campaign:

Silver Rockie – FusionSet, Inc.
Earthpaw Inc., Earthpaw Image Materials
Concept:  Danielle Tindall, Tricia Keener-Blaha
Copy:  Angeli Weller
Production:  Danielle Tindall

Consumer Local Campaign:

Silver Rockie – Stoltz Marketing Group
Avimor, “2008 Campaign”
Concept:  Crissie McDowell, Doug Gneiting, David Cook, Terri Martin, Ken Stoltz, Chryssa Rich
Copy:  David Cook, Dave Jansik, Chryssa Rich
Art Director:  Crissie McDowell, Doug Gneiting, Terri Martin
Photography:  Glenn Oakley, Chad Case
Illustrator:  Kate Holgate, Crissie McDowell
Production:  Crissie McDowell, Doug Gneiting, Terri Martin
Producer:  John Lewis, Joslyn & Morris, North by Northwest, Wide Eye Productions
Casting:  Jill Coles

Citation: Collateral – Drake Cooper
College of Idaho, We Are the College of Idaho
Concept:  Warren Lassen
Copy:  Warren Lassen
Art Director:  Warren Lassen
Photography:  Warren Lassen, Chad Case
Production:  North by Northwest
Producer:  The Caxton Printers
Casting:  North by Northwest

Consumer Regional / National Campaign:

Gold Rockie – Drake Cooper
United Dairymen of Idaho, Kristin Armstrong / Chocolate Milk Campaign
Concept:  Dennis Budell, Joe Quatrone
Copy:  Joe Quatrone
Art Director:  Dennis Budell
Production:  Cale Cathey
Production Photographer:  Tri-Digital Group
Television Production:  North by Northwest