No, this is not going to be one of those “I’m an expert and have all of the answers” kind of entries. I’ve always been quick to admit that I don’t know everything, and anyone who tells you that they do is probably lying to you.
But I can recognize useful information and advice when I see it. And this is one of those cases.
For those who may not know, John Drake, Director of Business Development & Campaign Planning at Drake Cooper, has a blog. Shocker, I know. The tagline of his blog, Campaign planning — and other stuff that might relate to that, pretty much sums up what he writes about.
Recently, I caught this entry on his blog: Getting a Job in Advertising.
In this particular post, he shares his advice for those trying to get into the agency world. Among his ten tips (which he goes into in much more detail than I am sharing with you here):
1. When you start out, move to the largest city you feel comfortable in, work at the largest agency you can, and get on the largest account you can.
4. A well-designed resume gets you considered, but YOU get the job.
5. Don’t be late, don’t be early.
The entire piece is worth a read, whether you’re just starting out in this business, or are on the other side of the table talking to those who are just starting out in this business. Too often, it’s way too easy for us to get caught up in everything else that happens in and around the marketing world, and expect that even those who are just out of school have the same knowledge and background that we do.
A good read, in my opinion. Thanks to John for sharing it with everyone.