Category: agency news

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New Hire and Practice Area for Red Sky PR

Red Sky Public RelationsRed Sky Public Relations has added to their staff once again.

Ashley Ford has joined the organization as Public Affairs Practice Group Leader, where she’ll be heading up their new Public Affairs practice.  This practice will serve as the Idaho component of a regional affiliation that also covers Oregon and Washington.  “We see opportunities for a sophisticated, non-partisan public relations approach to working with government at all levels in Idaho,” said Red Sky President Jessica Flynn.

Prior to joining Red Sky, Ashley was the Principal Land Use Planner of the Rose Law Group’s Boise office, where she was involved in a wide range of land use and development issues.  She holds a Masters degree from Idaho State University, and a Bachelor of Science degree from Truman State University.

Congratulations Ashley.

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Top Nine of 2009

Curious as to which Idaho Ad Agencies posts were the most popular last year? Well, I was.  So below you’ll find the top posts of 2009, based on traffic to individual posts.

  1. Your Thoughts: The Idaho Lottery
  2. Rockies – The Winners: Public Relations
  3. Changes at Drake Cooper
  4. Idaho Lottery Awards Marketing Services Contract to DaviesMoore
  5. The New Boise Agency Suspense is Over
  6. Hey Boise: Portland’s Talking Smack
  7. Rockies – The Winners: Public Service
  8. Spotlight on Creative: To Hell With Prep
  9. Ignite Boise 02

A couple of disclaimers: The site was moved over to it’s current location in April of last year, so numbers from the first few months could be a bit off.  Also, since you can read individual posts on the home page without clicking through, that (most likely) has impacted the numbers as well.

But there you have it.  And off we roll into 2010.

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New Hire at Wirestone

Here’s one that popped up on my radar last night, and again this morning via Twitter:

Wirestone Twitter Update

And for thos who may not follow along on Twitter, or who might like the translation:

Kevin Gamache has joined Wirestone’s Boise office.  He’ll be working with the group focused on SEO, SEM, PPC and Analytics.

I’m also happy to say that Kevin’s name has been removed from the Available Talent list.

Please join me in congratulating Kevin.

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Spotlight on Creative: To Hell With Prep

If you’ve ever worked in a restaurant, you can likely appreciate this one…

To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products.  It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”

To Hell With Prep - Simplot

The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.

The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.

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[Insert Appropriate Holiday-Related Headline Here]

Sorry, I just couldn’t bring myself to write a holiday-related headline this early in the season.  But the fact of the matter is that ‘the season’ is here.  And here’s one notable example:

Drake Cooper is putting on their Second Annual Turkey Drive, benefiting the Idaho Food Bank.  As they did last year, the folks at Drake are collecting turkeys to be donated to the Idaho Food Bank.  This year’s drive takes place on Friday, November 13th from 8:00am – 12:00pm.  Coffee and doughnuts will be available for everyone who brings in a turkey.

Another twist this year involves a little friendly competition: The agency/company/group that brings in the most turkeys this year will receive a prize package (of course you’re all free to write down Idaho Ad Agencies as the organization — really, I wouldn’t mind).