On Award Shows

Our friends at The Denver Egotist have a great opinion on the state of award shows:  Award Shows Need to Evolve or Die.

And just in case you were wondering what their opinion really was, here’s a short snippet from the piece:

The problem with award shows right now is that although they celebrate creativity, most of the time anyway, they rarely consider context or effectiveness. And often, it’s not possible to really know the effectiveness of a big-budget branding campaign. So at the end of the day, the judging criteria is wide-open.

Take the time to read the entire piece.  Then, whether you agree or disagree, leave a comment and let Felix know.

Hey Boise: Portland’s Talking Smack

Or, more specifically, the Portland Advertising Federation’s Rosey Awards:

Rosey Awards Website

This year, the PAF decided to have a little fun with the Rosey Awards website, throwing in a little ‘Our City is Better Than Your City’ attitude.

And Boise was one of their targets.

Now, the question to you, dear readers in Boise and beyond: Are you going to put up with this type of verbal abuse?  Should we engage in a war of words with our colleagues in Portland and beyond?

I say no.  And here’s what I suggest you do:

Make it better.  The strategy, the creative, the plan, the placement.  All of it — make it better.

If it’s good, make it better.  If it’s great, make it better.

The year is half over.  Now’s your chance to step it up.

When it comes down to it, the best way to get back at our friends and Portland is through the work.  That’ll be the best way to bitch-slap those granola-loving bike-riding hippies back into their drizzle-dodging cubicle world.

Oh, and PDX folks, nothing but love for you, nothing but love 😉

2009 Rockies: Categories and Winners

The Idaho Advertising Federation’s 2009 Rockies Awards Show came and went on Saturday, April 18th.  Amid all the celebration and revelry, awards were handed out in a variety of categories.

Curious to see who won where?  Follow the links below for winners and credits in each of the respective categories.

Congratulations to all of the winners.

UPDATE:  Photos from the festivities will soon be available here.

Rockies – The Winners: Best of Show

Brochure 4 Color:

Best of ShowDrake Cooper
Idaho Film Office, Be a Good Scout Handbook
Concept:  Joe Quatrone, Jennie Myers, Sean D. Young
Copy:  Joe Quatrone, Sean D. Young
Art Director:  Jennie Myers
Photography:  Peg Owens
Production:  Cale Cathey
Illustration:  Cale Cathey
Producer:  TableRock Printing

Rockies – The Winners: Complete Campaign

B to B Local Campaign:

Silver RockieFusionSet, Inc.
Earthpaw Inc., Earthpaw Image Materials
Concept:  Danielle Tindall, Tricia Keener-Blaha
Copy:  Angeli Weller
Production:  Danielle Tindall

Consumer Local Campaign:

Silver RockieStoltz Marketing Group
Avimor, “2008 Campaign”
Concept:  Crissie McDowell, Doug Gneiting, David Cook, Terri Martin, Ken Stoltz, Chryssa Rich
Copy:  David Cook, Dave Jansik, Chryssa Rich
Art Director:  Crissie McDowell, Doug Gneiting, Terri Martin
Photography:  Glenn Oakley, Chad Case
Illustrator:  Kate Holgate, Crissie McDowell
Production:  Crissie McDowell, Doug Gneiting, Terri Martin
Producer:  John Lewis, Joslyn & Morris, North by Northwest, Wide Eye Productions
Casting:  Jill Coles

Citation: CollateralDrake Cooper
College of Idaho, We Are the College of Idaho
Concept:  Warren Lassen
Copy:  Warren Lassen
Art Director:  Warren Lassen
Photography:  Warren Lassen, Chad Case
Production:  North by Northwest
Producer:  The Caxton Printers
Casting:  North by Northwest

Consumer Regional / National Campaign:

Gold Rockie – Drake Cooper
United Dairymen of Idaho, Kristin Armstrong / Chocolate Milk Campaign
Concept:  Dennis Budell, Joe Quatrone
Copy:  Joe Quatrone
Art Director:  Dennis Budell
Production:  Cale Cathey
Production Photographer:  Tri-Digital Group
Television Production:  North by Northwest