Or, put another way, confidence is everything.
WARNING: Stream of consciousness writing to follow. Like that’s anything new, but consider yourself warned…
How many times have you seen this happen: Two (or more) people are competing for the same job. On paper, both are equally qualified. In person, however, one comes off as timid – afraid of saying or doing the wrong thing, while the other maintains a certain confidence. Who gets the job?
Same goes for the agency environment. An agency who is afraid to take some sort of action for fear that they might make a mistake is just as timid as the job candidate above. And it shows. A recent tweet from rizen creative sums it up nicely:
While the concept is not new, it’s worth repeating from time to time: If you’re playing not to lose, you’ll lose more often than you win. Letting fear stand in your way of doing something is no excuse for doing nothing.