Street level views of marketing & advertising in Idaho
DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.
Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.
DNA and Kerns will provide branding, advertising, media and public relations services for the organization.
Work from Oliver Russell has once again been featured in HOW magazine.
In this case, the work that Oliver Russell did on the identity known as “Sassy the Sasquatch” won a merit award in HOW’s logo category. They were also recognized with a merit award for their “Big O” Award, which is an environmental graphics display in the agency’s office in Boise.
Photos of the award-winning work can be seen on Oliver Russell’s website.
Congratulations to everyone that was involved in these projects.
A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.
Central to their campaign was the reveal of the merger of two Boise advertising agencies.
Today, that reveal is complete.
Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.
From their official announcement:
Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.
“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”
DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.
DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.
To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.
That’s been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who “New Boise Agency” is.
Let’s rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of “What happens when creativity and experience join forces?” and directed readers to the NewBoiseAgency.com website.
At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.
So, the question remains — just who is this New Boise Agency?
I have my hunches, as I’m sure you do, but I’m going to keep it to myself for the time being. The clock is ticking on this new organization, as they’ve made their intention to launch on March 10th very public.
In the mean time, I’ll be watching closely.
It is now known as Balihoo Creative.
During a recent spin around agency websites, I noticed that all links formerly associated with Side Door Media are now directed to Balihoo Creative. No announcement from the company or official word on the change (that I’m aware of, at least), but it has happened nevertheless.
For those who may not be familiar, Side Door Media grew out of Balihoo, by offering a full set of agency services to those who needed more than just the media planning and buying capabilities that Balihoo offered. By all accounts they’ve stayed consistently busy since then, so perhaps this is an effort to more closely align their services with, and support, the Balihoo brand.
Anyone else have more information? Feel free to comment away.
UPDATE: Dave Yasuda, General Manager of Balihoo Creative, left a comment providing more context (and some good-natured sarcasm aimed my direction) about the name change.
Technorati tags: side door media, balihoo creative, balihoo