Category: agency news

Posted on

Changes at Drake Cooper

Or, a more polite way of saying that the staff size at Drake Cooper has decreased a bit.

A couple of weeks ago, word reached us that there had been layoffs at Drake Cooper.  Of the staff listed on their website, two full-time and one part-time had been let go.  A fourth, a limited-term contractor, also had their project scaled back at the same time.

I had a chance to trade messages with CEO Jamie Cooper about these changes, and he confirmed that they had made cuts, and also provided a little insight into the reasoning behind it:

Slower start to 2009 after a very strong 2008. No big changes other than the economy finally catching us a bit. The other thing I would mention is these moves are also reflective of the change to more digital work in our shop. Our client work in the digital realm (all sorts of work – not just websites) is growing quickly and our staff adjustments need to support that growth.

As has been the case with others, this is an unfortunate reality of the business environment that we’re in.  To those who were affected, give us a shout and we’ll get you listed in the Available Talent section of the website.

I fully expect that Drake Cooper, and other agencies that have gone through the layoff process recently, to bounce back in the near future.  As I’m sure many would agree, I look forward to once again writing about new hires and seeing a rash of job openings in the industry.

Posted on

Call for Nominations: Idaho Advertising Federation Silver Medal Award

The Idaho Advertising Federation is currently accepting nominations for the AAF Silver Medal Award.

The AAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

From the IAF:

Who is eligible?

  • The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcast or publishing.
  • He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
  • He or she shall have been active in civic, religious, or other groups dedicated to some phase of human or social welfare and must be currently active in advertising.
  • The Nominee need not be a current member of the Idaho Advertising Federation.

How to submit a Nominee:

  • Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.
  • Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

Nominations should be submitted to Bob Rosenthal, Vice President and General Manager of Journal Broadcast Group via email, or mailed to:

Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701

Nominations should be submitted no later than Friday, March 27, 2009. Nominations received after this date may not receive consideration. Should you require additional time to complete a nomination or if you have questions, please contact Bob Rosenthal at 208-381-6601 or 208- 947-5408.

If you’d like more information, this PDF provides just about all the information you could need. And if you still have questions, you’re welcome to contact either Bob Rosenthal or Sandy Anderson.

Posted on

New Client Win for DNA and Kerns

DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.

Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.

DNA and Kerns will provide branding, advertising, media and public relations services for the organization.

Posted on

Oliver Russell Featured in HOW Magazine

Work from Oliver Russell has once again been featured in HOW magazine.

In this case, the work that Oliver Russell did on the identity known as “Sassy the Sasquatch” won a merit award in HOW’s logo category. They were also recognized with a merit award for their “Big O” Award, which is an environmental graphics display in the agency’s office in Boise.

Photos of the award-winning work can be seen on Oliver Russell’s website.

Congratulations to everyone that was involved in these projects.

Posted on

The New Boise Agency Suspense is Over

A little over a week ago, NewBoiseAgency first appeared on the scene, with a full page ad in the Idaho Business Review, a Twitter profile and a teaser website. The folks behind the scenes started following, and actively engaged with many within the marketing and advertising community on Twitter – myself included.

Central to their campaign was the reveal of the merger of two Boise advertising agencies.

Today, that reveal is complete.

Davies Rourke and Marketing Media Group have joined forces to create DaviesMoore.


From their official announcement:

Two Boise based advertising agencies Marketing Media Group (MMG) and Davies Rourke announced Tuesday that the two companies will join forces to form DaviesMoore.

“We are all excited about this union as it will not only benefit both agencies, but it also greatly benefits our clients because they get both years of experience and wisdom combined with an abundance of energy, talent and fresh ideas,” said Edward Moore, president of DaviesMoore. “On the surface, there’s a contradiction because we are a truly diverse group of people with differing perspectives, yet it’s clear that we have a common goal: to provide the best marketing recommendations and solutions possible to generate positive results for our clients in a time when they need a positive return on their investment more than ever.”

DaviesMoore, who can now claim to be both the newest and oldest advertising agency in the state of Idaho, draws on the history of Davies Rourke, which was originally founded by Ken Davies as Givens-Davies Advertising in 1953, and then incorporated as Davies & Rourke Advertising in 1973. It also harnesses the momentum that MMG has gained over the past 11 years. MMG, founded in 1998, has grown from an original staff of three and a shared office space with the Idaho Steelheads to their current size and a client roster that includes sport entertainment, recreational, retail, higher education, packaged goods and more.

DaviesMoore will service the existing client rosters of both Davies Rourke and MMG. The combined offices will be located in what is now the former MMG office space, at 6th and Bannock in downtown Boise.

To Edward Moore, Jeff Nielsen and the entire staff of DaviesMoore, congratulations on the merger, the week-long launch anticipation, and what will certainly be a long and successful tenure in the business.