Category: agency news

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Playing the Guessing Game

That’s been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.

Why, you ask?

Because everyone wants to know who “New Boise Agency” is.

Let’s rewind just a bit.

On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of “What happens when creativity and experience join forces?” and directed readers to the NewBoiseAgency.com website.

At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.

So, the question remains — just who is this New Boise Agency?

I have my hunches, as I’m sure you do, but I’m going to keep it to myself for the time being. The clock is ticking on this new organization, as they’ve made their intention to launch on March 10th very public.

In the mean time, I’ll be watching closely.

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Side Door Media is No More

It is now known as Balihoo Creative.

During a recent spin around agency websites, I noticed that all links formerly associated with Side Door Media are now directed to Balihoo Creative. No announcement from the company or official word on the change (that I’m aware of, at least), but it has happened nevertheless.

For those who may not be familiar, Side Door Media grew out of Balihoo, by offering a full set of agency services to those who needed more than just the media planning and buying capabilities that Balihoo offered. By all accounts they’ve stayed consistently busy since then, so perhaps this is an effort to more closely align their services with, and support, the Balihoo brand.

Anyone else have more information? Feel free to comment away.

UPDATE: Dave Yasuda, General Manager of Balihoo Creative, left a comment providing more context (and some good-natured sarcasm aimed my direction) about the name change.

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Special Request: Support for the Special Olympics World Winter Games

This morning I received an email from the folks at Balihoo that I felt was worth passing along:

All,

I’m sending you this email as a fellow business colleague to ask for your support for the Special Olympics World Winter Games being held in Idaho this week.

The 2009 World Games still needs to raise money to support these phenomenal athletes, and I believe the Idaho business community can help. The World Games challenged Balihoo to find a way to help. Our idea: offer a Winter Games Commemorative Shadow Box for businesses that donate $500 or more to the games. Each shadow box will contain one of the original, hand-knitted blue and white scarves, which have been prominently featured in the news. These scarves were handmade by volunteers across the country and sent to Boise for the games.

Every limited edition, numbered shadow box will also contain a letter from one of the volunteer knitters and a personalized “thank you” to your business. We think they are perfect to hang in your office as a long-term reminder of your company’s support for these games and their legacy on our community.

You can go to the following website to learn more and make your pledge: http://www.soiscarf.com./.

I know times are tough and we’re all feeling a squeeze right now, so asking for a $500 pledge from a fellow business certainly comes with a bit of apprehension. However, this is truly a once-in-a-lifetime opportunity for Idaho and a similarly unparalleled opportunity for the Idaho business community to show its strength and commitment to the greater good. The shadow boxes will be available only until February 13th.

Finally, please forward this email to other Idaho business leaders who you think can help!

Thanks

And as a reminder, the Games begin February 7th, and run through February 13th.

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New Client for Wirestone

Health & Disability Advocates (HDA) has selected Wirestone, including their office in Boise, as their lead agency following a competitive review, according to Adweek and other media outlets.

HDA is national nonprofit organization leading a group of state health and human service agencies to develop a campaign about the benefits of hiring people with disabilities.

Wirestone was selected over seven other agencies in the pitch for the HDA business, which will include branding the new national initiative, as well as developing and executing its entire integrated marketing strategy that is expected to include print and broadcast advertising.

Congratulations Wirestone.

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Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

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