Street level views of marketing & advertising in Idaho
Continuing at their typical break-neck speed, AIGA Idaho’s next event is coming up on Thursday, March 12th, featuring Rob Wallace, Managing Partner of Wallace Church, entitled The Quest for Quantification – Proving Design’s Return on Investment.
From the AIGA Idaho website:
Referred to as ‘the thought leader on design ROI’, Rob will share Wallace Church’s process and data. He then will lead an active discussion on the impact of proving design’s value. Can it be done? Should design be quantified? And what do we do with this information once we have it? Team discussion will lead to how quantifying design can be structured into your best practices.
All the details you’ll need:
Date: Thursday, March 12th
Time: 5:30 pm – 7:00 pm
Location: Boise State University, Liberal Arts Building, Room LA 106
Cost:
– Members: Free
– Non-Members: $10
– Students: $5
Contact the folks at AIGA Idaho with any questions or for more information.
From the Eastern Idaho Craigslist:
NYC based Marketing Agency Seeking two outgoing Brand Ambassadors for exciting promotion with well known brand at Idaho State University campus in Pocatello. Candidates must work on three days, 4 hour shifts each day. Days flexible andbegin ASAP. Compensation competitive!
Additional details about the position are here.
Media Metrics:The Sizzle and the Sell – via MediaPost
Professor Likens Brand-Building To Movie Making – via MediaPost
Utah Lawmaker Wants To Ban Trademark Triggers – via MediaPost
CMO Survey: Traditional Branding is ‘Broken’ – via MarketingVOX
That’s been the activity-of-the-week in the Treasure Valley, in parts of the marketing and advertising world at least.
Why, you ask?
Because everyone wants to know who “New Boise Agency” is.
Let’s rewind just a bit.
On Monday March 2nd, a full page ad was published in the Idaho Business Review, teasing the launch of a New Boise Agency, with the question of “What happens when creativity and experience join forces?” and directed readers to the NewBoiseAgency.com website.
At the same time, the New Boise Agency Twitter profile was created, and they began following those in the marketing world in and around Boise. They also integrated their Twitter updates into the teaser website, and have been regularly updating it throughout the past week.
So, the question remains — just who is this New Boise Agency?
I have my hunches, as I’m sure you do, but I’m going to keep it to myself for the time being. The clock is ticking on this new organization, as they’ve made their intention to launch on March 10th very public.
In the mean time, I’ll be watching closely.